Difference between revisions of "29NL 9.1 Competitive Analysis"

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== Competitive Analysis ==
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== Situation ==
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There is overcapacity in he market and there is a number of direct competitors.
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You have no grip on the competition and no idea what they do exactly.
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== Goal ==
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Get some understanding what the competition is doing, what there USP's and UBR's are.
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Use this knowledge to adjust the strategy you have on your hotel.
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== Task, deliverable ==
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Write the analysis in the section 9.1 of your team document. <br>
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Write a competition analysis, maybe use photo's or screenshots in this. Find different ways to get information on these competitors. Be sure to use theory on competition analysis. What have you learned from this check? What influence does this have on your hotel?
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== Assessed elements ==
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* Did they use different ways to check the competitors?
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* Is the analyses linked correctly to theory?
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* Are the learning from the analysis useful?
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== Additional information ==
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*[Competition]
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*[https://www.mindtools.com/pages/article/newTMC_08.htm Porter]
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*[https://blog.hubspot.com/marketing/competitive-analysis-kit Competitive kit]
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<br><hr>
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''→ GO! [[#top|Top of this page]]''
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<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
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| Run your own hotel in this management simulation.</small></center>

Latest revision as of 22:51, 11 January 2020

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Competitive Analysis

Situation

There is overcapacity in he market and there is a number of direct competitors. You have no grip on the competition and no idea what they do exactly.

Goal

Get some understanding what the competition is doing, what there USP's and UBR's are. Use this knowledge to adjust the strategy you have on your hotel.

Task, deliverable

Write the analysis in the section 9.1 of your team document.
Write a competition analysis, maybe use photo's or screenshots in this. Find different ways to get information on these competitors. Be sure to use theory on competition analysis. What have you learned from this check? What influence does this have on your hotel?

Assessed elements

  • Did they use different ways to check the competitors?
  • Is the analyses linked correctly to theory?
  • Are the learning from the analysis useful?

Additional information



→ GO! Top of this page

Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.